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Marketing

This must be done before class on monday, october 3rd by 2:30pm.

Here is what you need to do.
1. Read this article: Nudging grows up (and now has a government job).pdf
2. Post a discussion that answers these questions. This must be done before class on Monday, October 3rd by 2:30pm.

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Marketing

Question 2 how has operations management changed over the last 50 years?

Question 1:
What is cloud computing? How has it impacted business? What does the future of computing look like? Requirements: 250 words minimum initial post, 100 words minimum reply
Question 2 How has operations management changed over the last 50 years? What has led to this change? Requirements: 250 words minimum initial post, 100 words minimum reply

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Marketing

Watch the following 4 videos.

Watch the following 4 videos. Pick top two videos and write 1 positive feedback and 1 negative feedback for the two videos

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Marketing

Explain.

Read the case (titled: The Battle of the Titans) and answer the following questions:
In your opinion, does the decision to choose a smart home device represent a High-involvement decision, a Low/Moderate Involvement decision, or a No Involvement decision? Explain. Based on your answer, what kind of decision (problem solving) might this decision represent? Explain.
What is the unique value proposition (positioning) being offered by each brand? Explain. How are the brands different? Are they attracting similar or different target markets?
With respect to Maslow’s Hierarchy, identify the type(s) of need(s) that is/are being addressed by such products/programs. Explain your answer. Then address if the need being satisfied functional, emotional, or both? Explain.
With respect to type of decision strategy for such products/services, do you think consumers are likely to follow a Compensatory strategy, or a Non-Compensatory strategy? Explain. – Double spaced, no less than 10 point font size
– Works cited on a separate page (if you are using anything other than the article I have supplied)

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Marketing

Why do you think mcdonald’s uses this method?

Video Link: Watch the following video link-
McDonald’s: Segmentation, Targeting, and Positioning-
https://www.viddler.com/embed/3568f26a
Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?

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Marketing

Think about those kinds of variations when doing your projections by month and by quarter.

These discussion questions should be based on the Marketing Plan that is being developed. Information contained in the attached documents should be used for the creation of the responses for Discussion A & B. Please reach out if you have any questions.
A. This will require the Excel sheet, as well as 200-250 word written narrative. Please submit Excel sheet, and narrative in Word Document. Utilize at least one scholarly source.
In this activity, you will create a Worksheet/Spreadsheet to help you understand some of the financial considerations marketing managers must think about when calculating costs/expenses and projected revenue for introducing a new product to the marketplace. COSTS: Think about the product you and your team are planning on introducing to your target market. What do you think are some of the specific variable and fixed costs you need to consider? In this spreadsheet worksheet, there are a number of line items listed. Some of these are not pertinent to your product.
Now look at projecting revenues for a new product implementation. Assuming your product will hit the market on January of the next year, project what you think your product will bring in revenue over the first year by month; the 2nd year by quarter and the 3rd year by quarter. For example, if your product is a new type of running shoe and you are implementing it regionally starting in New England, you likely will sell more in the spring and summer than in the winter. Think about those kinds of variations when doing your projections by month and by quarter.
B. 300-350 response in Word Document. Minimum 2 Scholary Sources (APA Format)
In this module, you reviewed many of the different factors that influence the pricing process. One aspect of the pricing process is the brand image and the brand equity related to the product (discussed in previous modules). Explain how these two items may influence the price you can establish for your product as it relates to your Team Project Product. Support your answer with additional outside materials (apart from the text).
What do you think your brand image is in terms of quality and value to your consumer? Are you high-end, low-end or in-between? Explain as it relates to your major competitor.
Given the image you want to project and where you are in the Product Life Cycle (studied in previous modules), what type of pricing scheme do you think you should use (e.g., prestige pricing, penetration pricing, skimming pricing, bundle pricing, odd-even, value, etc.)? Why will this scheme work best for your target market?
What do you think your final price might be for this product? Provide a realistic range and discuss why.
Cite and list sources to support your comments using APA format.

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Marketing

Are you trying to solve a problem you identified that is relatable to many people?

If you have never watched the show Shark Tank, the concept is as follows:
The show features a panel of investors called “sharks,” who hear persuasive pitches
from entrepreneurs on their product or service. The sharks often find weaknesses and
faults in an entrepreneur’s lack of persuasive selling. The entrepreneur must be very
persuasive and convincing as to why their product is superior.
To prepare for this assignment, you will need to “invent” a helpful product or service
that you believe would be desirable and marketable. I encourage you to be creative and
think of something that would be helpful in everyday life (regardless of how silly the
idea). It’s more about the persuasive argument as to why this product deserves an
investment from the sharks
PITCH REQUIREMENTS:
1) Clearly identify your product or service and the problem it solves or it’s purpose
2) The elaboration likelihood model would assume the sharks are
processing this decision to invest based on central processing, a high-level of
involvement as they are investing their own money. They will want the following
details:
A) Compare it to products out there, what makes your product or service
better than the competition?
B) Name attributes specific to your product that make it superior such as
reliability, performance, build and customer satisfaction.
3) Prove your credibility in pitching this product (what makes you
qualified to pitch this product?). Are you trying to solve a problem you identified
that is relatable to many people? Are you a passionate user of this product or
service yourself? What makes you a credible source?
4) Fight against cognitive dissonance and explain to the sharks why they
won’t be disappointed after-the-fact if they invest in your product or service.

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Marketing

Harlow, england new york pearson.

I need help in my E-Marketing project only in some part of the whole project. The company that I use is ( Nice One). The textbook
CHAFFEY, D., & ELLIS-CHADWICK, F. (2019). Digital marketing. Strategy, Implantation and practice (Seventh edition). Harlow, England New York Pearson. ISBN: 9781292241579, 1292241578 (print); ISBN: 9781292241586, 1292241586 (e-Text)

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Marketing

Use apa style for writing references.

Part-A:Case Study
Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?(2.5 Marks)
Describe three distinct target markets for drinking water.How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion? (2.5 Marks)
How has changing societal values impacted the way in which water is purchased and consumed? (2.5 Marks)
Part-B:Critical Thinking
Reading required: – Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding.
Suppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools?
Today, marketers cannot ignore consumers’ concerns about the environmental impact of the firm’s activities.What are some of the environmental concerns consumers have regarding marketing activities?Critically examine how can marketers address these important concerns? Chapter-5 (2.5 Marks) (Minimum 150 words)
Taking into account the example of buying “iPads” for personal use versus buying more than “100 iPads” for a firm, how you can differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?
Chapter-3. (2.5 Marks) (Minimum 150 words)
Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)
Important Notes: –

For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.

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Marketing

Submissions without this cover page will not be accepted.

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Important Notes: -· For each question, you need to answer not in less than 150 Words.
·
Support your answers with
course material concepts, principles, and theories from the textbook and
scholarly, peer-reviewed journal articles etc.
·
Use APA style for writing references.