Categories
Marketing Strategies

(learning objective 4.1)

CHAPTER 11: Work System Design at Cruise International, Inc. Go to Chapter 11 for the information.
The results of all of your work sampling observations are shown at Housekeeping Work Sampling Data. Using the observations, prepare a memo for Monita explaining your results. (Learning Objective 4.1)
According to Monita, the cabin stewards should spend approximately 48 hours per week either cleaning the stateroom or doing the evening turndown service. Does your work sampling support her assumption? (Learning Objective 4.1)
Develop an estimate for annual holding per unit for the supplier’s offers. (Learning Objective 4.2)
Develop a recommendation with regards to accepting one of the supplier’s offers. (Learning Objective 4.2)
Using Monita’s current practice of replacements being hired every 3 months, develop an 18-month hiring plan, showing how many Floor Supervisors, Head Room Supervisors, Cabin Stewards/Stewardesses, and Assistant Cabin Stewards/Stewardesses need to be hired. (Learning Objective 4.3)
Explain to Monita any recommendations you have for changing the current process as well as why you would make such changes. (Learning Objective 4.3)
CHAPTER 12: Inventory Management at Cruise International, Inc. Go to Chapter 12 for the information.

CHAPTER 13: Staff Planning at Cruise International, Inc. Go to Chapter 13 for the information.

Categories
Marketing Strategies

Please check the slides, links and videos in the content section (2 e-commerce strategy).

Learning Goal: I’m working on a marketing strategies multi-part question and need an explanation and answer to help me learn.
Please check the slides, links and videos in the content section (2 E-COMMERCE STRATEGY).
Utilize the Value Proposition Canvas to analyze one of the websites below:
https://www.stitchfix.com/
https://www.scentbird.com/
https://www.purplecarrot.com/
Based on the value proposition canvas, describe the customer profile.
More specifically,
1) What are the pains of customers who use the website you choose?
2) What are the gains of customers who use the website you choose?
3) What are the pain relievers provided by the website you choose?
4) What are the gain creators provided by the website you choose?