Learning Goal: I’m working on a business plans case study and need support to help me learn.
In this case ‘The Comerz Bank” (TCB) is implementing their digital strategy by Creating a Next-Gen Banking Experience Powered by Digital Technology’ which is about the digital initiatives taken by The Comerz Bank (TCB).
To stay relevant amidst changing customer expectations and the increasing trend of digital banking, TCB employed a team of 5,000 technologists and had a technology budget of US$ 5 billion in 2020.
The initiative to have digital technologies play a pivotal role in banking operations was taken up in 2021 under the leadership of the CEO of TCB.
The case deals with the growth of TCB over the years and its digital initiatives which included the ‘mobile first, digital everything’ strategy.
The use of new technologies such as Big Data, Artificial Intelligence, Cloud Computing, Mobile and Electronic Payments, Machine Learning, Blockchain, Robotics, and Cyber Security by TCB is discussed in detail to be implemented as the future of TCB.
TCB had tied up with several fintech companies to develop new technologies for its banking operations and to preempt competition in future both from banking and non-banking entities.
Even though TCB had emerged as a disrupter in the banking industry with its innovative technologies, it faced an ever growing threat from banking organizations aligned with technological companies. It therefore sought to take the competition head on with the use of digital technology.
1. Brief Introduction of the case:
2. How Technology is Shaping the Future of Banking and ways to manage future risks: